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Press Release - Odiogo's Web 2.0 'Listen Button' Lets You Instantly Hear Text Articles On Your Computer
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Press Release

Odiogo's Web 2.0 'Listen Button' Lets You Instantly Hear Text Articles On Your Computer

Starter kits available for WordPress, Blogger and other blogging platforms

June 7, 2007 — Odiogo announced today the launch of the 'Listen Button' (http://www.listenbutton.com), a web 2.0 service which allows Content Publishers to provide visitors with an easy and instant way to hear regular text articles. Located near the familiar 'Email' and 'Print' buttons on top of each article in mainstream media and blogs, the Listen Button when clicked will open a player which will read aloud the currently displayed article.

"With the PC entering the living room as the brain of the home multimedia center, text content providers need tools which seamlessly turn readers into listeners," said Marc Kawam, CEO of Odiogo.com. "Our Podcast solutions and the Listen Button empower content providers to mobilize and boost the value of their text content by making it instantly audible."

"This audio feature is fast becoming a must-have capability for content sites," Kawam said. "This is an essential feature for a multi-tasking environment, where people can listen to articles from their favorite sites while working on their computer or performing other tasks. The Listen Button also expands the reach of a content site by allowing vision-impaired readers and language learners to easily access the site's content."

Amir Orni, CEO of Jpost.com, the Online Edition of the Jerusalem Post (http://www.jpost.com), said: "The Podcast Service we launched with Odiogo was received positively by our readers and has quickly reached thousands of downloads on a weekly basis". Orni added: "We welcome the Listen Button feature as it answers a need many of our readers had. Now, one click gets stories read out-loud on the PC."

The Odiogo Listen Button has been adapted for major blogging platforms. Starter kits have been developed to quickly install the button on blogs developed in the WordPress, Blogger or TypePad environments. Bloggers can enable the Listen Button on their sites for free. This allows Bloggers to meet their constituencies' desires for a more 'easy to consume' media - as compared to written content - at no cost to themselves.

Nigel Powell, publisher of The Red Ferret Journal (http://www.redferret.net) said: "The Listen Button is a very cool way for my readers to grab a dose of the blog while they're busy doing other things on their PC at home or in the office. Just the very thought of it makes my teeth ache with joy."

Stacy Blackman from Stacy Blackman Consulting (http://blog.stacyblackman.com) said: "Readers of Stacy Blackman Consulting's blog are MBA candidates who are constantly on the move and have limited time online. Odiogo provides them not only with a way to listen to the posts on their iPod but also when they are on-line, while multitasking."

The Listen Button is already available on several sites, among them:

How it works

The majority of publications on the Web use RSS feeds, the standard distribution format. Odiogo monitors all feeds of its Content Partners and automatically creates for each news item high fidelity audio files using cutting-edge text-to-speech technology. Unlike many of its predecessors, this new breed of artificial intelligence technology observes punctuation and more natural speech patterns to provide a superior listening experience, which the Odiogo linguistic team together with the Odiogo blogger community is continually fine-tuning. Files are hosted on Odiogo's servers which makes integration with any text content provider a simple activity, requiring at most a few hours of work.

About Odiogo

Founded in 2005 in San Francisco, California, Odiogo (http://www.odiogo.com) is in the business of mobilizing and vocalizing content. Products include a groundbreaking service that enables newspapers, magazines, and blogs to automatically create audible versions of their content. The Odiogo-produced sound files can be listened to on computers and mobile devices such as iPod, MP3 readers and cellular phones.

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