Roger Pary (Former CEO Clear Channel) on the Future of Audio
Over the last few years, many industry experts and analysts have published reports on the future of newspapers. In May ’09, BBC’s Stephen Evans dedicated one of the daily episodes of Business Daily Today to this topic. The whole podcast is very interesting; we were particularly captivated by one of Evans’ guests, Roger Pary who is the former CEO of the international division of Clear Channel. On the audio media Pary says: We love getting information through our ears (…) it actually replicates one of the key human senses which is hearing (…) the use of audio material has a very very solid future…
Needless to say, we approve those views which sound like… music to our ears!
It seems the BBC doesn’t keep an archive of the past programs. Short of finding a link to the full podcast, here’s an excerpt of the interview © BBC.