Press Release

Red Herring Launches Odiogo Listen-Now And iPod Podcast Services

Leading media company that covers innovation and high-tech ventures launches a new distribution layer with innovative audio services.

Belmont, CA and Jerusalem, Israel, December 12, 2007 — Red Herring, the sophisticated and savvy insider's guide to the business of technology, announced today the availability of Odiogo's Listen-Now and Podcast capabilities on www.redherring.com. Red Herring has now enabled its website visitors an easy and instant way to hear text articles. With Odiogo's technology, Red Herring readers can become listeners and consume their favorite content while multitasking or on the go.

Odiogo's solution automatically converts internet articles into high fidelity audio files, enabling listening to internet news sites and blogs on PCs and portable devices. Odiogo transforms and delivers Red Herring's text-based content as audio files and audio streams, allowing Red Herring to embrace the 'write once, consume on many' paradigm by quickly making the same text content available in audio form.

In order to ensure a superior experience for listeners, the high quality audio rendition of news articles is based on semi-automatic, continuous content monitoring and dictionary enrichment. Additional technical advancements, such as, content coloring and translation of formatting attributes will enhance the user experience even further.

Red Herring now provides any situation access to its on-line content, enabling its community of readers to 'listen to' their favorite articles just as they would listen to a traditional radio program. Red Herring's articles can be accessed on-the-go (eye free situation) and while multi-tasking, and Red Herrings constituents are no longer restricted on how and when to consume their favorite online text content.

The audio generated by Odiogo is near-human quality, and the text-to-speech transformation is based on continuously updated dictionaries for addition of foreign words and company names. This is particularly important as every day brings its share of new market players, acronyms and company names.

How it works
Odiogo's infrastructure monitors the content published by the Red Herring and scans articles as soon as they are posted. Unknown words are sent for validation to the linguistic team which defines their phonetic pronunciation. The generated high fidelity audio files can then be listened to on a variety of devices: the pc through the Listen Button feature, with Podcast on iPod/mp3 players, and on mobile phones (including the iPhone).

About Red Herring Magazine (www.redherring.com)
Red Herring magazine is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring's journalists report on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast-changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at www.redherring.com.

About Odiogo (www.odiogo.com)
Odiogo is a pioneer in the 'media shifting' space, where content created for one medium is made available for consumption via many media. Odiogo provides an intelligent and automated bridge that links text-content providers and bloggers with mobile phone and MP3 enabled device users (e.g. iPod, other portable media players, PCs, etc.). Odiogo enables content providers and bloggers to quickly and automatically generate audio from textual content, allowing consumers to easily 'listen to' their favorite online news/information. Bloggers can sign-up to the free service on www.odiogo.com and install the widget for popular blogging platforms such as TypePad, Blogger, WordPress, TeraPad, etc. Since its launch in Q1 2007, thousands of bloggers have signed-up to the service and over half a million audio files have been downloaded from the Odiogo platform.